Nirma has jumped into the ongoing cricket spectacle - IPL - as the principal sponsor for the Virat Kohli-led Royal Challengers Bangalore to raise awareness and recognition for the cement brands it acquired after its purchase of the erstwhile Lafarge India's assets in 2016
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Kohli is rated very high on being distinctive, stylish and prestigious.
'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'
'Twenty20 cricket can be a lottery at times, but I think we'll definitely reach the semifinals.'
Given the school break, this is the peak travel season and companies catering to the 'friends and family' segment are expected to gain.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
'Let us stand together in displaying our utter and complete lack of spine, in safeguarding our hundreds of crore rupees of income and in supporting this military-style mobilisation against the very masses who have practically treated us as gods and to whom we owe everything we enjoy.'
Success in sports stems mostly from teamwork. Now and then there comes a captain, on whose singular strength an entire squad makes huge strides. One such titan, now departed for the Elysian Fields, was The Hindu's Sports Editor Srinivasaraghavan Krishnan.
According to nCore Games, FAU-G will be based on real scenarios encountered by the Indian security forces to deal with both domestic and foreign threats, with its first level set against the Galwan Valley backdrop. The start-up is planning to monetise the venture through in-game purchase where people will be able to buy better items in the game like better armour for an enhanced gaming experience.
Leading Indian companies are considering whether to bid for the India cricket team sponsorship for the next three years. The deadline for doing so is Saturday.
The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.change that.
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
The joint presenting sponsors Vodafone and Videocon have allocated up to Rs 60 crore each in media spends for 180 seconds of commercials per match.
Percept has acquired three tenders floated by the BCCI worth Rs 75 crore.
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
In India, Twitter has so far focused on cricket alone, given the game's popularity among the masses here.
The BCCI has asked manufacturer SG to deliver 72 pink balls by next week for India's first-ever day night Test, to be held at the Eden Gardens in Kolkata, from November 22.
The former India all-rounder and advertising guru Diwan Arun Nanda are launching Showdiff Worldwide, to promote talents and events.
It will be available in 42 languages, including six Indian languages - Hindi, Bengali, Tamil, Kannada, Gujarati and Marathi.
According to a report in the Sydney Morning Herald, Starc, who didn't figure in any game for KKR last year after getting injured in the Test series against South Africa, has filed a lawsuit in the Victorian County Court last week against the insurers of his lucrative IPL deal.
Continuing his investment spree in India's hot start-ups, Ratan Tata on Friday invested in Kyazoonga.
Myntra expects to reach $100-million annual revenue.
Instagram sensation Dan Bilzerian makes a pit stop at the Indian Poker Championship.
Amin, who has been with the BCCI for the last 7 years, was most recently Assistant General Manager (Finance, Commercial and Events) at the BCCI and was recognised for successfully handling the management and operations of the VIVO IPL.
As many as 80 brands are riding the digital and television broadcast this year.
Netflix and Prime have decided that rather than only buying the rights to Bollywood blockbusters to expand their reach in India, producing original content would be a better idea.
An upcoming film on Mohammad Azharuddin promises to be a potboiler, though not a true biopic.
IPL will always be the safest bet for advertisers from April to June.
'The whats app messages came as a tsunami on to dry, sparse, corroded, forgotten parts of the brain. Thoughts, memories, faces and long erased episodes were irrigated once again and with that came a turmoil not felt in a long while.' 'In the stark difference of time zones, how does one work in a work day and when checking messages cope with the instantaneous transport to a time that was different in every possible way?'
Sachin Tendulkar sent out a warning to the teams participating in next year's cricket World Cup in Australia and New Zealand, saying they need to watch out for defending champions India.
It all started from Mumbai. Now, Khan's fan base has spread from the US, UK and West Asia to Malaysia, Indonesia, Japan, Germany, Egypt, Jordan, Morocco, Kuwait and Palestine. Of the top 10 Bollywood movies that earned the most overseas, seven had Khan in them.
His appointment has helped spur Microsoft shares to $40-plus levels.
Workers allege an official dumped the National Flag, hoisted inside the factory, in a dustbin after tearing it.
Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
